How To Market Your Music More Effectively
Knowing how to advertise your music is without a doubt THE most important thing that you can do for your music business and your music career as a whole. You know it’s something that must be handled and if you’re not making efforts to understand how exactly to market your music better then you should know that, at least, nothing serious will ever happen in your music business career.
The first thing to consider is whether or not you’re currently managing the standard elements of an effective music marketing campaign.
What do After all by this?
To begin it is critical to assess where you’re at right now and determine whether or not you know and understand exactly what the basic components of an effective music advertising campaign are? Let’s face it, in the event that you plan on making a name for yourself in the music industry it is important to realize you’ll be investing a lot of your personal time and money into your music career. If you are certain your absolute goal is to mold your music talents right into a true “music business” and you also have no doubts concerning the career path you’ve chosen… then you’ll wish to be as efficient and productive as possible possibly be.
Most indie bands and musicians whether from the Rock, Hip Hop, Folk or any genre for example, tend to work on only one or two of the three essential requirements of effective music marketing. For example most musicians are great at connecting with audiences. What with Facebook, Instagram, Twitter and YouTube in the mix, communications have grown to be stupid simple for today’s musician.
On the other hand, requesting the sale is occasionally handled effectively but is commonly approached hap-hazardly and with out a formula or the required accompanying awareness campaigns. This lack-luster approach tends to dampen the efforts of even the hardest working bands and musicians in the industry. Unfortunately, applying only one or even two of the key components without the essential third aspect in a music marketing campaign won’t generate maximum returns for the time invested. This just isn’t how to market music effectively.
Don’t get me wrong, getting the name out there and partaking in conversations with fans could be cool, even self gratifying and it’s much better than not doing some thing, but imagine how much more effective you’d be if you went to work on these essential marketing areas of your music business armed with a formula and a pin-point focused purpose.
THE ANSWER To Ineffective Music Marketing
The bottom line is that whenever you break down the ins and outs on how to market your music effectively, it becomes apparent that as a musician, it is important to discipline yourself to concentrate on the elements that are most productive for the music business growth. Broken down in an an easy task to follow process these elements of music marketing and music promotion essentially contain a 3 step formula:
Step #1 – Create Awareness: Find an audience who appreciates your music style, your sound as well as your identity. Take the steps essential to communicate your musical message in their mind. Everything you do should create an awareness for you and your music at all times. Approach this with precision and a company direction and your music business foundation will be solidified for years to come.
Step #2 – Interact with Your Audience: I mentioned earlier how stupid simple it is to connect with fans today. Instagram, Facebook, Twitter, YouTube and the many other online “hangouts” make this process a breeze. Once you have laid the original groundwork and you’ve made your audience aware of exactly what you have to offer, work on maintaining those important on-going relationships with your fans, the media and the all important music business contacts you collect along the way. Your fans and contacts wish to know you are for real. That you care about them. That you’re here for the long-haul. Making connections using them and keeping them involved in your growth process will ensure this happens for you personally.
Step #3 – Sell Your Stuff (Ask for the sale): This one is essential. Unless you have products to sell… you do not have a music business. Attempting to create a steady, consistent cashflow for your music business is key to your long-term success. Entice fans to invest their money and buy your stuff and the others of one’s music marketing processes will flow and flourish so much easier.
Yes! It’s Easier Said Than Done
I recognize that it’s easier to talk about these exact things than it is to make them happen in your career but this is what the music business is about so incorporating these procedures into your music business campaign is crucial, or you simply won’t last long enough to make dent in the music world.
Virtual Reality And that’s not what we wish for your music career… is it?
Again, it might seem easy enough to map these things out on paper but the truth is that a lot of bands and musicians will find a hundred and one methods to screw this up.
You’ll either spend a lot of time on creating awareness and connecting together with your audience but then fail to ask for the sale. Or you’ll ask for the sale solution to often and just forget about connecting with your people. I mentioned earlier that it is cool to get all gung-ho, get busy, and at once out there and execute a couple of music marketing, but if you’re not touching all three components of this process on how to market music, then you’re missing the boat and more importantly… you’re fans won’t be “feeling” your vibe. They just won’t connect to you on a deeper level. Without connection, there is no sales and without sales, you don’t have a music business.
Don’t Fall Into the Marketing Music Business Trap
You’ve seen them. They’re everywhere. Lame pr announcements that musicians love to distribute nowadays. These pr announcements are posted and sent to my inbox on a daily basis with headlines like: “Johnny Come Lately, the most recent Album Release from the 123 HOW EXACTLY TO Rock & Roll Band”. Go ahead… admit it. You’ve probably delivered something like this yourself at once or another.
Unfortunately there are some problems with this spray and pray technique that will be blatantly obvious when you stack up a headline like this against my 3 step process. Start to see the press release handles the “Creating Awareness” aspect and even touches lightly on the “Selling Your Stuff” step nonetheless it fails to connect and that my pal is a no no. It’s 100% self interested and sadly, it will fail each and every time it’s used.
Fans and media see through this. All the band wants may be the money. For some unknown reason the band is expecting us to at once over to the link included in their press release and click on the buy button. But where’s the connection? What about the awareness we need BEFORE they ask for the sale?
How To Market Your Music More Effectively